Dear Reader,
We believe there is only one durable way to do business: deliver quality consistently and at a fair price. Quality is implicit risk mitigation. It is a form of tangible insurance—resulting from reliability, trust, and value over time.
The difficulty is not recognizing quality, but paying for it. Most purchasing decisions involve tradeoffs, and these tradeoffs are usually financial. While it is rational to prefer quality to mediocrity, spending must remain within one’s means. This tension is most apparent in healthcare and nutrition, where the consequences of compromise are real and often lasting.
Affordability in these areas is not a problem that can be solved quickly or perfectly. It cannot be addressed by slogans or short-term promotions. It can only be improved through consistent, rational decisions—made over time—by those who set prices and control costs.
We live in a world with extraordinary access to goods, information, and efficiency. That progress should lower costs for customers. Yet abundance can also encourage businesses to pursue higher margins simply because they are possible. We do not believe that approach builds durable value. Short-term gains are easy to measure; long-term trust is harder to earn and easier to lose.
For this reason, we have chosen to limit ourselves.
The Pet Depot will price prescriptive medicines and prescriptive nutrition using a cost-plus method, with a maximum markup of 20%.
To support this policy, we commit to operating with discipline. We will keep overhead low, avoid unnecessary expense, and run our business with the assumption that savings belong first to the customer.
To our knowledge, this approach is uncommon in our industry. We adopt it deliberately. Our aim is not to maximize margins, but to make quality pet healthcare more accessible. What you save is better kept in your household, where it can do the most good.
For non-prescriptive items, prices are set at what we believe to be competitive and reasonable. Customers purchasing larger packagings receive a lower price per unit. Delivery fees are waived for orders above ₱2,500. Most importantly, we take care to help customers choose products that fit their pets’ needs, not merely their price tags.
Our goal is not to be the most expensive, nor the cheapest. It is to be dependable and loved.
We are proud to pursue a more rational model for the pet pharmacy industry—one grounded in fair pricing, operational discipline, and long-term trust, without compromise to quality.
Sincerely,
Christopher
President